OUR STORY

Founded, designed, and produced in India, Prasuci Naturals is inspired by timeless glamour. Founder-Promoter Anupma draws inspiration from her background for its gorgeous patterns and textiles.
 

A social entrepreneur who defies bias, confines, bondage, and arbitrary ways of achieving commercial aspirations. A motivational and lead-by-example professional, Anupma, with over two decades of invaluable experience across international marketing and social activism, took it upon herself to represent high-quality products to global customers. As the Promoter of Prasuci Naturals, a design-driven social enterprise, she endeavors to promote indigenous arts & crafts and artisans of India, with a vision to create and evolve fashion and business with a sense of common approach and sustainability.

Affordability is at the heart of it all. Anupma strives to raise her brand with a deep love for all of humanity regardless of race, class, or beliefs. Similarly, she hopes the messages shared through the brand Prasuci Naturals will inspire a sense of unity in all those who enjoy them. Our inspiration comes from the simple forms and beauty found in nature which we aim to translate into comfortable and stylish clothing. made with certified organic materials and a growing line of apparel with unique purposes and usefulness. Designs that are both modest and playful. 
Prasuci Naturals aims to be 100% certified organic, armed with the mission to promote sustainable fashion. All our cotton fabrics are sourced from GOTS-certified sellers. The Global Organic Textile Standard (GOTS) defines universal criteria for the processing of textiles and ensures the use of organic and natural fibres throughout the supply chain as well as the socially responsible production of the product. An independent body issues this certification. 

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Prasuci Naturals has pledged one percent of its sales to the preservation and restoration of the environment, as well as the economic empowerment of women, so you can feel good about your purchase!